Master academic studies in Business informatics
Structure of the curriculum
Master academic studies on the Business Informatics study program last 1 year (2 semesters), and consists of 60 ECTS. There are two modules within the study program: 1) Electronic business and 2) Artificial intelligence in business. After completing the master academic studies in Business Informatics, the student obtain master of business informatics degree.
By completing this study programme, the student acquires knowledge and skills in the field of electronic business and artificial intelligence, which are currently identified as the two most important determinants of the technological development of society and business. The acquired knowledge also represents a good basis for further professional and scientific training.
Enrollment of candidates is based on the Competition announced by the University of Kragujevac and conducted by the Faculty of Economics. In order for a candidate to apply for admission to master academic studies, he must have completed undergraduate academic studies resulting in 240 ECTS credits and pass an entrance exam (testing knowledge), namely, for the Electronic Business module, an entrance exam in economics or informatics, and for module Artificial intelligence in business, an entrance exam in informatics. The final ranking for enrollment in master academic studies is formed on the basis of the general success achieved in the undergraduate academic studies and the results of the knowledge verification exam.
When enrolling in studies, the student opts for one of the two offered modules:
- Electronic business - The Electronic business module offers the opportunity to learn more about modern concepts of electronic business such as electronic commerce, electronic payment systems, digital marketing, management information systems, etc.
- Artificial Intelligence in Business - The Artificial Intelligence in Business module offers the opportunity to learn about the tools, techniques and methods of artificial intelligence and their application in solving business problems. Within this module, students will be introduced to the concept of artificial neural networks, machine learning, big data processing and analysis, decision support systems
The number of students enrolled in this study program is proposed by the Faculty. The Government of the Republic of Serbia determines the number of students who will be financed from the budget, that is, the number of those who will be self-financed. The order of candidates for enrollment is determined based on the final ranking list.
The study program includes compulsory and optional areas of student education and consists of academic-general education (AO), theoretical-methodological (TM), scientific-professional (NS) and professional-applicative (SA) courses, necessary for a general education of a business informatics specialist. The study program is implemented through lectures (p), exercises (v) and other forms of active teaching.
Teaching is organized by semesters. Each course lasts one semester. Studies are realized in the Serbian language. Courses are divided into compulsory and optional. The student chooses one course from each group of elective courses, so that the total number of ECTS points in the academic year is at least 60.
Exams and evaluation of students are carried out in the manner and according to the procedure established by the general act of the Faculty of Economics of the University in Kragujevac. A student who has not successfully mastered a compulsory course, in the following school year, enrolls (takes and passes) the same course. A student who has not successfully mastered an elective course, in the following school year, can re-enroll in it, or opt for another elective course.
The prerequisite for course enrollment, if any, is given in the course specification.
The purpose of this study programme
The purpose of the Business Informatics study program is the education of masters in business informatics who will possess interdisciplinary and applied knowledge and skills from the two, currently, most acute areas of applied informatics, electronic business and artificial intelligence.
The study program is aligned with the development strategy of the Faculty of Economics of the University in Kragujevac, which includes the modernization of curricula in accordance with current national and global technological trends of digitization of business and application of artificial intelligence in business management. The study program has clear and recognizable purposes and social roles:
- education of a master in business who will work on the introduction and implementation of electronic commerce systems and platforms;
- education of a master in business who will work on the introduction and implementation of electronic payments systems and platforms;
- education of a master in business informatics who will work in digital advertising and marketing;
- education of a master in business informatics who will work on the design and implementation of decision support systems and information systems management;
- education of a master in business informatics who will work with the structuring, storage and analysis of big data;
- education of a master in business who will work on the development of predictive models using machine learning techniques and artificial neural networks needed for adequate business decision-making.
Within the Quality Assurance Strategy, the Faculty of Economics of the University of Kragujevac has defined basic tasks and objectives, with which the purpose of the master academic study program in Business Informatics is fully aligned.
Objectives of the this study programme
The objectives of the Study Program are:
- training the student for practical work on the introduction of electronic commerce systems and platforms,
- training students for practical work on introduction of electronic payment systems and platforms,
- training students for practical work in digital advertising and marketing,
- training students for practical work on decision support systems and management information systems,
- training students for practical work on structuring, storing and analyzing big data,
- training students for practical work on the development of predictive models using machine learning techniques and artificial neural networks needed for adequate business decision-making.
The stated objectives are achieved through:
- acquiring knowledge and skills in the field of electronic commerce systems and platforms;
- acquiring knowledge and skills in the field of electronic payment systems and platforms;
- acquiring knowledge and skills in the field of digital advertising and marketing;
- acquisition knowledge and skills required for application and development of decision support systems and information systems management;
- acquisition knowledge and skills required for application and development of software tools and techniques of machine learning and artificial neural networks;
- acquiring the knowledge and skills needed for the application and development of software tools and techniques for processing big data.
The objectives of this study program are aligned with the development strategy of the Faculty of Economics of the University of Kragujevac with regard to the modernization of curricula in accordance with current national and global technological trends.
Competencies acquired within this study programme
By completing this study program, the student acquires general and subject-specific abilities that are in the function of quality performance of professional, scientific and artistic activities.
By completing this study program, the student acquires the following general abilities:
- ability to follow and apply modern IT developments and achievements in the fields of electronic business and artificial intelligence;
- ability to design and introduce electronic commerce systems and platforms;
- ability to introduce electronic payment systems and platforms;
- ability to apply digital advertising and marketing;
- the ability to apply and introduce decision support systems and management information systems;
- ability to design and structure systems for processing big data;
- ability to develop predictive models using machine learning techniques and artificial neural networks needed for adequate business decision-making;
- team work ability;
- ability for professional advancement;
- ability to present the results of their work;
- ability to respect professional ethics.
By completing this study program, the student acquires the following subject-specific abilities:
- understanding, design and use of electronic commerce systems and platforms;
- understanding and use of electronic payment systems and platforms;
- understanding and use of digital advertising and marketing techniques and tools;
- understanding, design and use of decision support systems and information systems management;
- understanding and use of technologies for storing and processing big data;
- understanding and use of software tools and techniques of machine learning and artificial neural networks.